FNG Exclusive… FNG has learned that Equiti Group has appointed Chantelle Johnson to the role of Group Chief Marketing Officer (CMO).
We had reported last month that Ms. Johnson had left her longtime position as CMO at OANDA.
Chantelle Johnson brings a wealth of global marketing experience in rapidly growing companies within the industry. She has strong expertise in implementing and executing data driven digital marketing transformation across innovative customer value propositions that increases client acquisition and revenues. Her 20+ year career experience includes working in new and emerging markets in Africa, Asia, Europe, LATAM, the Middle East, UK, and the USA.
In her role at Equiti, she will be responsible for overseeing strategic marketing direction across the brand’s portfolio, with particular focus on driving customer growth through research led digital strategies, enhancing Equiti’s local touch to global offerings and initiatives. As a member of Equiti Group’s executive management team, Chantelle will help to scale the business in support of the company’s ambitious global growth strategy, which includes new markets and innovative products and offerings to be launched in the coming months.
Iskandar Najjar, Equiti Group CEO said:
“Equiti is very pleased to welcome Chantelle. With Chantelle’s strong track record, expertise, and leadership, we look forward to developing and deploying data led customized digital marketing strategies that will add distinctive value to our clients, enhance our global brand equity, and be a catalyst to reach new markets.
“Innovative offerings coupled with effective and efficient go-to-market strategies will give Equiti a leading advantage as we embark on the next phase of our global growth strategy.”
Commenting on her new appointment, Chantelle Johnson, Group Chief Marketing Officer, said:
“I am incredibly excited to join the experienced leadership team and diverse Equiti Group, with Equiti rapidly establishing itself as a global market leader, with their range of product offerings, both existing and yet to be launched, I am confident we can drive the business onto its next phase of rapid growth through digital innovation and continuous investment into the brand.”
Equiti Group Ltd is the parent company of some of the most progressive FX and CFD brands and prime brokerage providers in the industry. With over 350 global staff and 24/6 customer service, Equiti provides clients with access to individual, corporate and institutional brokerage services across various affiliates and subsidiaries. Equiti Group’s global footprint includes local offices in Europe, the Middle East, the Americas, Africa, and the Asia Pacific regions and provides trading support and services on the world’s leading trading platforms MT4 and MT5.
Regulated entities within Equiti Group include Equiti Capital UK Ltd regulated by the UK’s Financial Conduct Authority, Equiti Group Limited Jordan, regulated and licensed by the Jordan Securities Commission, EGM Futures DMCC, regulated and licensed by UAE’s Security and Commodities Authority, EGM Securities regulated and licensed by Kenya’s Capital Markets Authority, Equiti Brokerage (Seychelles) regulated and licensed by the Seychelles Financial Services Authority and Equiti AM, regulated and licensed by the Central Bank of Armenia.