Broker technology provider Panda Trading Systems has announced that it continues to expand the functionality of its business intelligence suite, by integrating OneSignal customer messaging functionality into the system’s already rich feature list.
The new integration leverages OneSignal’s position as a leader in the customer messaging vertical, allowing any broker using Panda solution to integrate a host of new messaging possibilities into their existing marketing efforts.
OneSignal is a comprehensive customer messaging solution with powerful mobile and web push notification features, as well as in-app messaging, email and SMS. It empowers marketing executives to tailor timely messages to customers across a variety of different platforms and devices, even SMS. Beyond this, the company’s messaging service comes with professional A/B testing, analytics, personalisation and segmentation tools, allowing for unique and highly relevant communications with clients.