We’re not sure just how much diligence David Beckham and his people did before signing this sponsorship deal, but the global soccer icon has reportedly signed a multi-year deal to act as a Brand Ambassador for offshore Retail FX broker GemForex.
GemForex is one of the many small, faceless Retail FX brokers operating without the oversight of a major national financial regulator (the company is nominally domiciled in popular offshore haven Mauritius, and is licensed by Mauritius’ Financial Services Commission). The broker mainly targets clients in the Far East, with its website available in both Japanese and Chinese.
The Beckham-GemForex agreement was sourced and brokered by Sports Media Gaming (SMG), based in London and one of the leading sports sponsorship agencies. Stephen Pearson, founder of SMG said:
“I am thrilled to have been responsible for brokering this groundbreaking agreement, and honoured to have sourced and negotiated such a comprehensive partnership.”
“SMG have been at the forefront of driving return on investment for financial trading brands for over ten years, and we continue to set high standards when securing the most high profile partnerships and negotiating the best commercial terms for our clients.”