Global digital payments innovator Zip Co Limited (ASX:Z1P), formerly operating in the U.S. as Quadpay, today announced the appointment of Levi Aron as its chief growth officer for the U.S. market. The appointment is effective immediately.
With over 20 years of experience in senior and executive roles, Mr Aron brings stalwart people-first leadership and a commitment to innovation that will accelerate Zip’s growth strategy, further advancing the company’s position in the BNPL space. Aron will head up Zip’s corporate strategy, sales excellence, and new digital market-driven innovation initiatives.
“Levi is a proven, entrepreneurial leader who will help drive our growth strategy and deliver exceptional value for our consumers, merchant partners, and shareholders,” said Zip U.S. Co-CEO Adam Ezra. “He brings demonstrated expertise that will further strengthen Zip’s leadership position within the burgeoning BNPL category in the U.S. market.”
Over the past two decades, Levi Aron has held senior roles at some of the fastest-growing companies in the world. Most recently, he was the chief revenue officer for New York-based SevenRooms. He drove the short and long-term strategic direction and critical revenue-driving initiatives for the company, including new market opportunities to expand TAM and increase market share, scaling its operations in the U.S. and globally.
Before that, Levi Aron served as the Australian CEO and country manager for Amazon-backed Deliveroo (LSE: ROO), a London-based food delivery startup, which raised over $1.7 billion in funding and went public earlier this year. During his tenure, Aron built every business department from the ground up, rapidly scaling the success across the region.
“I am excited to be part of the global success story of Zip,” said Aron. “As we enter 2022, I look forward to driving Zip’s mission to be the first payment choice, everywhere and every day, by delivering innovations that put our customers and merchants first.”
Aron’s appointment rounds out the Zip leadership team, which recently added Chief Marketing Officer Jinal Shah and Global Chief Technology Officer Ahu Chhapgar.
Following a year of rapid expansion, Zip now has a presence in 13 countries and serves more than 8 million customers, who can pay for their purchases in installments. Zip works with over 55,000 merchants worldwide, allowing them to offer flexible payment terms to consumers and driving traffic to merchants’ businesses through its channels.