Sydney, Australia based online CFDs broker TMGM has announced plans to launch larger event marketing efforts for the AO22 season, as the Official Online Trading Platform of the Australian Open.
As one of the most anticipated events of the sporting year arrives, fans are gearing up for a tennis season like no other as they are welcomed back to the court for the Australian Open tennis tournament.
TMGM, the Official Online Trading Platform of the Australian Open, is a major sponsor aiming to increase to brand awareness at the event and launch new advertising initiatives.
“This is the second year of TMGM being a proud partner of AO and we are delighted to be part of such a magnificent organisational effort in sport,” TMGM CEO Lee Yu says. “With that in mind, we wanted to give the most to our clients and tennis fans out there, by extending perks and engagements across multiple initiatives.”
TMGM forged a partnership with Tennis Australia from AO21. The trading platform occupied signage at the fan favourite Speed Serve, a major focal point for audiences that measures the speed of player’s serves in km/h.
TMGM’s latest marketing campaign comes with a series of commercials, featuring their new mascot, Max, a giant anthropomorphic globe.
“We received some fantastic feedback about the witty relationship we built among the mid-30-year-old trader, Tim, and his chosen flatmate, Max,” said Chief Marketing Officer, Angelo D’Alessio. “So much so, that we decided to make a commercial where Max finds his love during a tennis match. I won’t spoil anything else, as we are anticipating the release of this video for the upcoming AO22. The bottom line is that you can expect to see a lot of Max The Globe this year – in person at live events, on your TV screens while watching the tennis, and on the big screens at AO22 in Melbourne Park.”
Melbourne Park, the site of the tennis tournament, brings a host of new developments for AO22, including the AO Beach House and Laneways of Melbourne. The designs of the laneways are inspired by three of Melbourne’s most iconic streets – Hosier Lane, Guildford Lane and Degraves Street – each with its own look, feel, features, and engaging activities for attendees.
“Thanks to this great partnership with the Australian Open,” Jasmyna Mercer, Head Of Sponsorship explains, “We’re able to offer exclusive perks and experiences that money can’t buy for our clients with AO22. TMGM clients can look forward to exclusive On Court Seats, premium partner reserved seats, VIP Super Box access with hospitality, behind the scenes Fan Walk experience, a tennis lesson with a Tennis Champion, limited edition Max The Globe tennis merchandise, fine dining experiences, and more.”
Tennis fans and clients can’t wait for AO22 to kick off. The Australian Open will take place at Melbourne Park from 17-30th of January 2022.
See the Tim & Max video series at TMGM.COM/MAX
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform.